Our Organization New Holland

Our organization


New Holland Agriculture is a brand of CNH Industrial N.V. (NYSE: CNH) a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. CNH is committed to delivering the highest ethical standards and supporting its dealers and customers through a diverse and inclusive workforce, industry-leading technology, exceptional safety and quality, and unmatched innovation.


Chief Executive Officer

Gerrit Marx is the Chief Executive Officer of CNH. He leads a 40,000+ global team focused on advancing and supporting farming and construction all around the world.

His career spans some 25 years throughout which he has worked across different regions and sectors, focusing on industrials, machinery & equipment and automotive.

Gerrit Marx joined CNH as CEO in July 2024. From January 2022 to June 2024, he was CEO of Iveco Group N.V. (EXM: IVG) – a publicly listed commercial vehicles, powertrains, buses and specialty vehicles company. His leadership of Iveco Group followed its spinoff from CNH, where he had served as President of Commercial and Specialty Vehicles from January 2019.

Prior to this, Mr. Marx was a member of the European Leadership Team at the multi- asset investment firm Bain Capital from 2012. He oversaw portfolio activities, driving and leading transformational change programs with a specific focus on automotive and industrial assets. During his tenure, he covered interim roles such as Chief Executive Officer of Wittur Group, a global Tier-1 supplier to the elevator industry and President of the Powertools Division at the US Apex Tool Group.

Gerrit Marx was Executive Vice President of the carmaker Volkswagen AG China and President of Skoda China from 2011 – 2012. From 2007 – 2011 he assumed roles of increasing responsibility within the automotive corporation Daimler AG (now Mercedes-Benz Group AG) across North America, Europe and Asia, latterly as President and Chief Executive Officer of Daimler Trucks China. Mr. Marx began his career at the global consulting firm McKinsey & Company in 1999 focusing on operational improvement programs in the automotive and aerospace industries.

Gerrit Marx holds a bachelor’s degree in Mechanical Engineering (“Diplom Ingenieur”) and an MBA (“Diplom Kaufmann”) from the RWTH Aachen University; and a PhD in Business Administration from Cologne University, both in Germany.

New Holland Agriculture

New Holland Agriculture's reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.

New Holland Agriculture

Brand President

Carlo Lambro was appointed Vice President New Holland Agriculture EMEA in January 2013. In September 2013 he became Brand President of New Holland Agricultural Equipment, and also joined the Group Executive Council of CNH.

Mr. Lambro joined the New Holland Agriculture brand more than 25 years ago. Throughout his career he gained extensive, commercial experience in Europe, Middle East, Africa and Asia. As such, he was appointed as Sales Manager New Holland Brand Portugal in 1993. In 1994, he assumed commercial responsibility for all Eastern Europe countries and became Business Director for CIS area, China and Far East in 1999. One year later he was appointed Business Director for Russia and CIS, with responsibility for all agricultural brands within the Fiat Group.

In 2004, Mr. Lambro was appointed General Manager of Shanghai New Holland Agriculture Machine Corporation in addition to his responsibilities as CNH Country Manager for China.
Mr. Lambro was appointed Business Director New Holland Agriculture for Italy in 2006 and one year later he was appointed Business Director New Holland Agriculture Europe.

Mr. Lambro holds a Master degree of Agrarian Sciences from the University of Bologna.
New Holland organization - EMEA Vice President
EMEA Vice President
Sean Lennon is Vice President Europe at New Holland Agriculture - a Brand of CNH.
He has been working at CNH for almost two decades and has significant expertise in after sales, customer support and product management, specifically in tractors. Since 2020 he is responsible for the sales of all New Holland's product segments in the European market.
He has a degree in Agricultural Engineering with Business Management from Writtle University College in Essex, United Kingdom.
CNH is a world-class equipment and services company that sustainably advances the noble work of agriculture and construction workers. The Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands.
New Holland organization - North America Vice President
North America Vice President
Sally Johnson is the Vice President of New Holland Agriculture North America, responsible for driving growth and further expanding New Holland’s presence in North America. She is deeply passionate about New Holland and wishes to serve its customers, dealers, and team members.
Prior to joining the Company’s Senior Leadership team, Ms. Johnson has held the position of Director of Sales, where she provided strategic vision and retail execution for New Holland’s U.S. and Canada-based field sales team. Her 16 years of experience with CNH brings a multi-faceted perspective to the brand’s top leadership position.
Joining CNH in 2005, Ms. Johnson served in roles with increasing responsibility in the CNH Capital and CNH Parts & Service organizations before joining the New Holland brand’s senior leadership team in 2020.
New Holland organization - South America Vice President
Latin America Vice President
Eduardo Kerbauy de Freitas Luís holds a degree in Mechanical Engineering and an MBA in Business Administration. He has over 20 years of experience at CNH, including 18 years at New Holland Agriculture, and has worked in different countries such as Italy, England and France. From 2016 to 2019, he held the position of Product Marketing Director for the brand in Latin America. From 2019 to 2022, he was Brazil Market Director for New Holland Agriculture, before assuming, in 2023, the vice-presidency for Latin America.
New Holland organization - APAC Vice President
APAC Vice President
Matthieu Séjourné was appointed Vice President New Holland Asia Pacific Region in October 2021.
He joined CNH in March 2002 covering several growing sales and marketing responsibilities on the African continent until 2009 when he joined TurkTraktor, the JV of CNH in Turkey, where he was Chief Marketing Officer. In 2016 he joined the Asia Pacific region, where he was first responsible for Product Marketing, before being appointed Brand Leader for Case IH. In January 2019, Mr. Séjourné was appointed Brand Leader for New Holland and Case IH in the Asia, Middle East and Africa region.
Mr. Séjourné holds a Master’s degree in Business Administration from SDA Bocconi Milan, Italy, and a Master’s in Engineering from CESTI-Paris (now called SUPMECA: Superior Centre of Study in Industrial Techniques – Mechanical Engineering School), with a major in Supply Chain Management.