On Stand A48 in Hall 3, New Holland’s exhibit at Agritechnica 2023, the world’s largest
global agricultural fair (November 12-18, Hanover, Germany), will feature a complete
range of its products and services, including new additions to product lines from
tractors of all sizes to harvesters, forage machinery, balers, light construction equipment
and implements, all under the umbrella of new brand and styling-related news.
Placing equal emphasis on the needs of small, medium and large farmers, among the
attractions of the New Holland stand will be its most advanced products for sustainable
agriculture and for integrated digital services and Precision Land Management.
Carlo Lambro, New Holland Agriculture Brand President, said: "Agritechnica is the most
important agricultural exhibition in Europe and the world, and the extent of our presence
underlines how we are innovating to shape farming’s future with the technologies
farmers need to work more efficiently and sustainably. The star of our stand, our new
combine, illustrates this. Our press event on Sunday November 12th at 1.15pm will see
its global unveiling at a very special reveal event, to which all media are welcome.”
A new combine, alternative propulsion, sustainability, tech innovations
Star of the stand will be New Holland’s next-generation flagship combine, designed
to take harvesting to a new level. It will be presented at a special preview with its first
official reveal to the public scheduled for November 12th at 10:00 on the stand.
A further Agritechnica première will be that of the T7.340 HD with PLM Intelligence,
a new 340hp flagship for the T7 HD tractor range, taking the power of the line into new
territory. Elsewhere in tractors, New Holland’s leadership in propulsion alternatives for
agriculture means the path to sustainability will take centre stage. The T4 Electric
Power – the first all-electric utility tractor with autonomous features – will make
its European debut, alongside the T7.270 Methane Power CNG and the T6.180
Methane Power with Dynamic Command transmission. The alternative propulsions
offering will be completed by a new Clean Blue livery version of the T7 Methane Power
LNG, presented as a prototype in December 2022, on display outside Hall 3.
A special corner will be dedicated to the Energy Independent Farm concept illustrating
the award-winning New Holland and Bennamann solution that captures, processes,
refines and stores biomethane emitted by liquid manure to produce electricity and green
fuel for farm machines, delivering a negative carbon footprint for the farm.
A focus on digitalization and automation sees the creation of a dedicated “New Holland
Technology” area with the latest Precision Land Management (PLM) solutions. Visitors
will experience the advantages of connected machines and data collection in farming
and how connected equipment can help boost productivity and efficiency. The area
follows the full path of farm digitalization, from data gathering and analytics to databased
decision making and its in-field applications. New digital partnerships will be
introduced to further strengthen New Holland’s MyPLM Connect as the core digital
platform to make operations more productive and sustainable.
New Holland’s latest precision technology innovations will include the new IntelliView
12 Guidance Kit, which extends PLM Intelligence factory technology to an
aftermarket offering providing a common user experience for a wider customer range.
Developments with Raven for CR7 and CR12 field computers and RTK+ positioning
services will also be previewed, and there will be a display of New Holland’s
IntelliCenter for remote diagnosis of connected machines, proactive analysis and
preventive uptime support via seamless communication between machine and dealer.
Drive Experience: alternative drive systems
In a new initiative, visitors will have the opportunity to try some of New Holland’s
machines in a special outdoor Drive Experience area, located next to Hall 27. This
will focus entirely on the alternative fuels family, in line with the Agritechnica 2023
theme “Green Productivity - inspiration and solutions”. Present will be the T6.180
Methane Power Dynamic Command, the new T7.270 Methane Power CNG and the
E25X Cab electric mini excavator, plus the W40X Cab electric compact wheel
loader. New Holland’s leadership in alternative fuels in agriculture gives visitors an
opportunity to test the latest solutions in motion, while here and on the stand they will also see a full display of the brand’s sustainable machinery portfolio, from agricultural tractors to light construction equipment.
To keep visitors fully informed on the brand’s activities during Agritechnica, a dedicated
New Holland Whatsapp broadcast channel will be operational, with information on
transfer schedules, drive experience opportunities, events and special contents.
Sponsoring activities
In keeping with New Holland’s commitment to the new generation of farmers, this year
the brand is Golden Sponsor of the Young Farmers’ Party that will take place at
Agritechnica on Thursday November 16 at the ZAG Arena, Expo Plaza. The party night
will also host the special Digital Creators’ event organized by New Holland Germany,
with a selection of the best social media influencers and content creators present.
New Holland is also continuing its Farming Simulator sponsorship, which began in
2022 with the creation of a “New Holland Farming Simulator Team”. The gaming team
brings together players from different backgrounds and reached position two in the
League during the 2022 Season. The collaboration will be reinforced during Agritechnica
2023, where the Farming Simulator League will play daily challenges, and there will be
the Final of the Season Five 2023 Tournament. In addition, New Holland will display its
T7.300 tractor on the Farming Simulator stand (Hall 32) and have a special Farming
Simulator Corner on the New Holland stand, where the team will be available for special
game demos with the visitors and will interact with fans on social media channels.
Women in Ag and Innovation Awards
Following its successful première at EuroTier 2022, at Agritechnica 2023 New Holland is
participating in the first edition of the international Women in Ag Awards, presented
by ‘Women in Ag’ magazine and the DLG. This year’s award ceremony takes place on
Wednesday November 15, recognising women who have made a special contribution to
innovation in agriculture. The international jury comprises women from agriculture,
agribusiness and related areas, and New Holland has four special candidates, with names
to be made public by the jury during the award ceremony. New Holland also has a
number of machine developments entered in the Agritechnica Innovation Awards.
