Sustainable Farming

Clean Energy Leader


A growing world population and ever more hungry mouths to feed mean farmers are under intense pressure to produce more food. However, if you want to maintain sky-high productivity rates you need to keep the environment in top condition too. By reducing the impact of farming on the agricultural environment, you ensure that it stays healthier for longer, so you will be able to farm your land just as efficiently for many years to come. Want to know more? Advanced tools calculate the impact your farm has and find ways to reduce it. To find out more, visit:

The world’s first production methane tractor

New Holland has led the way since 2013 in the development of methane powered technology for agriculture. This commitment has culminated in the realization of the world’s first commercially available methane-powered tractor. When powered by biomethane it produces 80% less overall emissions and virtually zero CO2, all whilst delivering the same power, torque and durability as a diesel equivalent. What’s more, biomethane can be produced from crop and animal waste, and the by-products used as natural fertilizers. This is what a true virtuous cycle looks like.

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Conservation agriculture: work with nature to boost your profits

New Holland’s planters, sprayers, PLM® and controlled traffic solutions assist in the sustainable management of the soil and the monitoring of residue and inputs to significantly reduce the environmental impact of agriculture. Whilst substantially enhancing your profitability and productivity, helping conservation agriculture become a sustainable reality.

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ECOBraud: sustainable viticulture with a lower carbon footprint

ECOBraud encompasses the complete range of viticulture equipment, including Braud grape harvesters that feature fuel saving Intelligent Management technology, together with speciality tractors, this enables a reduction in the in-vineyard carbon footprint of up to 40%. And contributes to a 10% reduction in the overall carbon footprint of every bottle of wine produced.

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