New Holland is sponsoring a team of
Farming Simulator players, the “New Holland Team”, which brings together players from different backgrounds and with successful experiences in eSport as players, coaches, managers, and analysts.
Farming Simulator series, in its fourth season this year, has its own Esports League, where teams face off in 15-minute competitive farming matches. It all started with
Farming Simulator 17, in which hay bales were stacked as a form of entertainment for the audience at the fairs. The game was then converted into a solid and enjoyable E-sport: modern farming involves a high level of technology, and Farming Simulator is a perfect example.
New Holland’s commitment to research, technology and innovation is a perfect match for the game, making Farming Simulator a natural choice for the brand. The latest release of the game features the most innovative and advanced New Holland products and technologies, in perfect alignment between the philosophy of gaming and modern agriculture. Finally, the
New Holland Farming Simulator Team share the brand’s values, in competing to reach the number one position through team work and in their commitment to the objective.