Corporate Social Responsibility


Mission Education

Education Support for Underprivileged Children

‘Education is both the means as well as the end to a better life’ because it empowers an individual to earn his/ her livelihood and the end because it increases one's awareness on a range of issues – from healthcare to appropriate social behaviour to understanding one's rights - and in the process, evolve as a better citizen.

With this objective, the Mission Education (ME) project has been in operation since 1st January 2016 with Nai Disha Free Education Society in Sector 29, NOIDA in partnership with SMILE Foundation. Nai Disha is a non-formal centre conducting regular organized educational activities outside the established formal system, catering to underprivileged children. The activities at the canter are designed to adhere to the curriculum of the National Institute of Open Schooling (NIOS).

This project aims at Providing Educational support to underprivileged children from economically weaker families and socially disadvantaged communities to promote and catalyze universal education at a school run by Army Veterans near the Greater Noida plant. This intervention aims to prepare these children to sustain in the formal education system.

The project is currently helping children to sustain their academics in difficult circumstances and will motivate them to dream big. Under the partnership, CNH Industrial has been catering to the educational needs of underprivileged children under the age category of 7 to 15 years since 2016.

School Infrastructure Development

Reconstruction of a Dilapidated School Infrastructure

CNH Industrial is committed to improve the lives of the communities in which it operates. In pursuance of this commitment, CNH Industrial renovated the building of Zila Parishad Primary School located at Shinde village near Pune, under its Corporate Social Responsibility (CSR) initiative. After reconstruction, the school was handed over to the school authorities on 30th July 2018.

This was a Brown Field Project. Villagers & Gram Panchayat members from Shinde village had approached the management of CNH Industrial Pune Plant to seek help with the reconstruction of the dilapidated school, which was in danger of collapse. Children were reluctant to attend their classes in such dangerous conditions. Heeding the call for help, the company took the project to rebuild the school in hand under its CSR initiative. The existing school building was razed down and the foundation stone for the new primary school building was laid in April this year. The whole project took 3 months, which included reconstruction of classrooms, principal's room, separate toilets for boys and girls, renovation of new assembly area and playground; finally, the whole building was painted to give the school a new lease of life.

Environment Protection

Tree Plantation

India has taken major strides in development during the last 70 years. It has grown voluminously riding on industrialization. This industrial growth, coupled with growing population has been exerting huge pressure on environment & resources. Environmental degradation is becoming a bane for healthy existence. To celebrate the 20th anniversary of the Greater Noida plant, New Holland Agriculture kick started a massive tree plantation drive on 23rd November 2017.

All the stakeholders associated with New Holland Agriculture, its Employees, Dealers & Customers pledge to put in their best efforts to combat environmental pollution, so that we may leave behind a cleaner & greener India. It is a salute to our collective spirits that we could plant more than 35,000 saplings across 168 locations.

We have been able to create a good community connect in the geographies & communities of our operational areas. This drive is continuing in 2018 with more dealers and customers stepping forward by planting trees in their communities, with an aim to reach 1 lakh tree plantations.

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Fighting Smog with Straw Management Solutions

Approximately 35 million tons of paddy straw and stubble is burnt in Punjab and Haryana, the northern states of India every year, leading to severe air pollution. This pollution/smog causes many respiratory problems and lung diseases. It also reduces visibility on roads, which causes several accidents. Paddy stubble and straw contain nutrients, and residue burning leads to extensive damage of precious soil nutrient required for growth of crops.

The need of the hour is to prevent the burning of crop residues to conserve the environment, health & wellbeing of people and farm land. Keeping the above objective in mind, the Straw Management project was launched in the village of Kallar Majri in Patiala district of Punjab on 23rd October 2017. This project is a collaboration between the Department of Agriculture, Government of Punjab and CNH Industrial.

CNH Industrial has provided the complete range of implement including Baler, Rake, Mulcher & Tractor for Straw Management as part of its Project under its Corporate Social Responsibility (CSR) initiatives. 1000 tons of crop stubble from 450 acres of farm land has been baled in Kallar Majri village using these equipment. It is a matter of pride & honor for us that riding on our initiative, Kallar Majri remained completely “smoke-free” zone during the last harvest season. It was projected as a model village & leader in participating in prevention of Crop Residue Burning.

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Rain Water Harvesting Project

In our continuous endeavor to contribute to the society and bring a difference in the lives of community, New Holland Agriculture inaugurated its first project on ‘Rain Water Harvesting’ at Gautam Buddha Balak Inter College in Greater Noida. The company has collaborated with Indian Society of Agribusiness Professionals (ISAP) to implement this project in partnership with Oerlikon Graziano. The project was inaugurated at the school premises on 20th December 2016 in presence of senior officials from CNH Industrial, Oerlikon Graziano, ISAP and students & teachers from the school.

Under this project, company has helped in construction of 11 groundwater recharge pits for harvesting the rainwater. The collected water will be used for irrigating the playground and green areas in the school. Besides, company has also installed 16 UV units, 2 water coolers and RO water purification units in the school to provide safe & hygienic drinking water for the students.

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Mobile Medical Unit (Smile on Wheels - SOW)

New Holland Agriculture continues to partner with Smile Foundation since 2016 to provide medical services to rural areas near the Greater Noida Plant. Smile on Wheels (SOW) provides primary health care & IEC services to underprivileged in 18 villages surrounding the Greater Noida Plant through Mobile Medical Unit (MMU).

Economically weaker sections of the society are at risk from a wide range of health problems and are often reluctant to seek treatment due to lack of money, lack of accessibility of health services and dysfunctional healthcare system. Poor health causes them to miss work, creating financial problems. Increased poverty further endangers their health and that of their families, and the vicious cycle continues. Recognizing this need, MMU with a doctor, nurse/lab technician on board & equipped with first aid kits, preliminary diagnostic kits, and basic medicines, provides curative, preventive and promotive services at the doorsteps of the underprivileged. Around 12000 patients have sought assistance in 2017 through SOW.

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Skill Development

Skill Development Project for Rural Youth

The demographic transition of India makes it imperative to ensure employment opportunities for more than 12 million youths entering working age annually. To create employment-ready workforce, the youth need to be equipped with necessary skills and education. The country presently faces a dual challenge of severe paucity of trained labour, as well as non-employability of large sections of the educated workforce that possess little or no job skills.

The government has listed skill development as one of its priorities and aims to enhance participation of youth, seek greater inclusion of women, disabled and other disadvantaged sections into the workforce, and improve the capability of the present system, making it flexible to adapt to technological changes and demands emanating from the labour market.

New Holland Agriculture has collaborated with Indian Society of Agribusiness Professionals (ISAP) for a Skill Development Program for Tractor Operators and Mechanics in the states of Karnataka and Maharashtra. Through this project, the company wants to prepare rural youth for improved livelihoods by making them skilled and employable in the domains of tractor operator and tractor mechanic.

In total, the program has trained 160 youth, which includes 80 trainees in each state and provide placement/self-employment to minimum 50% of the trained rural youth. Candidates who attend the skill-training program can find employment in service departments of farm machine dealers, wholesalers, and manufacturers, or independent repair and maintenance workshops. They can also set up their own businesses for tractor repair.

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Integrated Farming Systems (IFS)

Agri-training Program

The IFS Agri-training program is aimed at increasing the standard of living of the agrarian population by teaching the farmers advanced farming techniques. With low agricultural productivity across most of India, farmers often need to augment their incomes with other activities. By offering training in crop systems, maintenance, animal rearing, mushroom cultivation, biogas plant composting, beekeeping, and silk farming, CNH Industrial has helped 900 farmers (men and women) at three locations in Karnataka and Rajasthan.

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‘Swavlamban+’ - Livelihood Plus Model

Ensuring Sustainable Livelihoods through Sustainable Agriculture Practices

This project was carried out as a pilot intervention in 3 villages (Rowmari, Kismat Banchar & Rakhyanaswar) of Kamrup District in the state of Assam in North-East India. This program was implemented for restructuring and strengthening agriculture in a sustainable manner with an aim to enhance income, livelihood opportunity and food security in villages.
It had three main focal points:
• Raising agricultural productivity per unit of land
• Enhancing livelihood through a socially inclusive strategy that comprises both agriculture as well as non-farm employment
• Facilitating agricultural diversification to higher-value commodities in the form of product value chain

The activities carried out were:
• Sowing practices for better yield (Land preparation, Seed treatment)
• Pest and disease control with integrated management approach
• Soil testing and nutrient management – Way towards Organic Farming
• Farm management skills for different crops
• Demonstration and awareness on Farm Mechanization
• Construction of Zero Energy Cold Storage

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