Environment Conservation/Pollution Control/ Water Conservation

Tree Plantation

India has taken major strides in development during the last 70 years. It has grown voluminously riding on industrialization. This industrial growth coupled with growing population has been exerting huge pressure on environment & resources. Environmental degradation is becoming a bane for healthy existence. New Holland Agriculture has decided to step forward to shoulder the responsibility of putting in its best effort to combat pollution, a major cause of environmental degradation by embarking on a massive Tree Plantation Drive which started on 23rd Nov. 2017, commemorating the 20th year of Production in India. This drive continued in 2018/19 to maximize efforts & reach.

All the stakeholders associated with New Holland Agriculture (an entity of CNH Industrial) , its employees, Dealers, Customers & communities pledge to put in their best efforts to combat the ravages of pollution so that we may leave behind a cleaner & greener India, our footfalls may create a green ecology, we may recognize the power we can collectively exercise in bringing about this change.

Tree plantation drive which commenced on 23rd November, 2017 sparked a zeal across all the stakeholders & got off to a rousing start. It is a salute to our collective spirits that we were able to plant 70,000 saplings across 186 Dealer locations, in Schools, Colleges, Villages, road sides, barren lands in two phases. We have been able to create a good community connect in the geographies & communities of our operational areas.. We have also planted 2000 saplings along the road leading to Pune Plant. Taking the baton of “Green Initiatives” further, It was decided to implement “Tree Plantation Project” under the other entity of CNH Industrial, CASE CE CSR around Pithampur plant. Tree Plantation Project was initiated on World Environment Day on 5th June, 2018, at Pithampur Plant by Greening the divider, leading to plant & beyond to align with Global CSR Policy of Environment Protection.

We have planted 5000 saplings on a stretch of divider, measuring approximately 4.5km in front of the Pithampur plant. This stretch has been maintained by us for another year, till 2019 Plantation drive was also carried out in Schools & Panchayat land of villages adjoining Pithampur Plant.

Prevention of Crop Stubble Burning (Baling)

India generates about 620 million tonnes of crop residues having a great nutrient potential. At individual crop level, rice contributes the highest amount of 154 Mt gross residues followed by wheat (131 Mt). The disposal of crop residues, generated in large quantities, has become menace due to on-farm burning which, in turn, pollutes environment, causes land heating and killing of beneficial soil microorganisms and thereby reduction in productivity. The on-farm burning of crop residues has intensified in recent years due to unavailability of low cost and easily adaptable technologies for its handling and management and short time window availability between harvesting and sowing of crops. Honourable Supreme Court and National Green Tribunal has taken very serious objection to biomass burning and directed to solve the problem through technological means. Keeping in view the different agro-climatic zones, customized engineering solutions, coupled with bio-inoculants along with suitable package of practices are needed to meet the demands of the local farmers to recycle agri-residue into quality compost, nutri-rich animal feed and cheap rural energy source. In-situ and ex-situ management of crop residues has remained a major challenge due to lack of easily adaptable and affordable mechanical and microbiological technologies at farmers field.
The need of the hour is to prevent the burning of crop residues to conserve the environment , health & wellbeing of people and farm land.
Straw Management (Prevention of Crop Stubble burning) can be done in 3 ways.

In-situ management : In-situ management involves incorporating the standing crop stubble into the soil for its decomposition inside the soil for increasing soil fertility by adding nutrients to soil. This method is resisted by farmers because it is time consuming & they have to wait to sow their next crop. However, in our CSR Project with IARI, CNH Industrial is working on expediting the decomposition process by using enzymes.
Ex-situ management: This involves raking & laying of stubbles in a line on the soil. Later these are removed by baler & baled into bales to be sold off to power plants for power generation or pellet making Animal Feed Block: Crop Stubble/straw can be used for making animal feed.

CNH Industrial’s Intervention: CNH Industrial has undertaken projects to showcase all 3 methods through its partnerships with Dept. of Agriculture of various State Govt. & ICAR- IARI. Through its New Holland Agriculture brand, the Company is the market leader in crop residue management with its advanced solutions including Gyro Rakes and Balers, providing a sustainable solution for energy generation through renewable sources in India and curbing environmental pollution by utilizing the surplus crop residue otherwise burnt in fields. Each New Holland BC 5060 square baler can help produce electricity for 950 rural homes for one year in one paddy season. New Holland is committed to its quest of finding effective and sustainable solutions for straw management for prevention of Crop Stubble Burning.

In Collaboration with Department of Agriculture of different State Governments by adopting villages or Agricultural Universities
CNH Industrial through its CSR intervention is responsible for donating equipment & providing support to run the Project to support the Government initiative to prevent burning of crop/ straw residue, creating awareness of the benefits of straw management solutions, explaining the possible revenue streams/ options available on baler output (straw baled), creating awareness on environment hazards under its CSR Initiatives.

Project Partners & Locations: (9) Dept. of Agriculture, Min. of Punjab, Haryana, Chattisgarh, Maharashtra,. NDUAT, Faizabad, U.P., Pant Nagar Agricultural University, Krishi Vigyan Kendra, Raisen M.P, IARI, KVK Haryana, KVK, Dadri, KVK Chandauli
Benefit: Till 2020, 9614 tons of paddy straw have been baled rather than burnt, cutting CO2 emissions by 14,564 tons
Usage of Straw: Generation of green energy, compressed biogas and ethanol generation, bio-fertilizers, paper industry, mush room farming and for cattle feeding.


Short term benefits
India generates about 620 million tonnes of crop residues having a great nutrient potential. At individual crop level, rice contributes the highest amount of 154 Mt gross residues followed by wheat (131 Mt). The disposal of crop residues, generated in large quantities, has become menace due to on-farm burning which, in turn, pollutes environment, causes land heating and killing of beneficial soil microorganisms and thereby reduction in productivity . The need of the hour is to prevent the burning of crop residues to conserve the environment, health & wellbeing of people and farm land has been achieved.

Long term Benefits
• Prevention of environmental Pollution by controlling emissions of noxious gases, CO2, methane & Nitrous oxide
• Promotion of better long-term health benefits
• Usage of a waste product, straw, in packaging industry, manufacturing of paper, mulching, billets & pellet production, mushroom farming, housing & power production
• Creation of Localized power generation industry
• Creation of new jobs in industries using crop residue/straw
• Creation of an additional revenue source for farmers by sale of bales

The project is in its 3rd year of operation at Kallar Majri, Patiala where it was launched in Oct. 2017. The project launched in Fatehabad & Panipat, Haryana in Oct. 2018.
The project increased its reach to 3 more locations 2019 in Bhandara (Maharashtra), Thanoud (Chattisgarh), Pantnagar Agricultural University(Uttarakhand).
This project was extended to 4 more locations this year to KVK, Raisen, M.P. NDUAT, Ayodhya, KVK, Dadri, KVK, Chandauli, U.P.in 2020

Major Achievement

We had launched our 1st CSR Project “Prevention of Crop Stubble Burning at “ Kallar Majri, Patiala in Oct. 2017. We had entered into an agreement with Dept . of Agriculture, Ministry of Punjab for joint collaboration. Kallar Majri was adopted to show the way forward for Straw Management. We had baled 1000 tons of stubble in about 450 acres of farmland. It was a matter of pride for both, Dept of Ag. & CNH Industrial that due to our efforts, Kallar Majri was the only village in Punjab to be “ Smoke free” during a period of intense crop stubble burning. This unique feat was showcased at NGT by Dept of Ag, Ministry of Punjab

Our efforts have borne fruit & Kallar Majri has been recognized & lauded for this pioneering effort. Hon’ble Prime Minister Mr. Narendra Modi in his ‘Mann-ki-Baat’ aired on 28th October, acknowledged and appreciated the willingness & adaptability of the farmers of Kallar Majri village in Patiala, Punjab in leading the way in curbing environmental pollution caused by not burning crop-residue in the fields by adopting Straw Management.

Straw Management

In Collaboration with ICAR-IARI (Indian Council of Agricultural Research-Indian Agricultural Research Institute)

In our role as an agricultural equipment manufacturer with a complete range of solutions (Tractors, Balers, Rakes and Mulchers) for Straw Management, it is our responsibility to take part in finding a long-term crop residue burning solution. Hence, we have collaborated with ICAR-IARI in this pioneering collaborative project that will demonstrate and develop a sustainable and economically-viable crop residue management solution.
CNH Industrial has donated equipment & providing operational costs for 3 years for this CSR project which focusses on :

“Customization of Engineering and Microbiological Technologies and Development of Business Model for Eco-friendly and Economical Management of Crop Residue at Farmers Field”

The objective & output of the project which is currently underway at KVK, Ambala, Haryana & will be carried out for 3 years is :

• Customization of microbial and mechanical technologies to location specific utilization of rice-wheat crop residue as an animal feed, energy and compost in selected areas of Haryana/Punjab
• Evaluation of custom built package of technologies through farmers’ participatory action research programme
• Development of business model for economical and eco-friendly use of crop residue

Expected output
• Customized mechanical intervention for complete animal nutri-rich feed block production
• Microbial and mechanical technologies for in-situ and ex-situ quality compost production
• Sustainable recycling of crop residues for improvement of soil health, animal health
• Business model for Eco-friendly and Economical Management of Crop Residue

Our CSR Project with IARI “ Straw Management” was formally inaugurated on 9th Nov.2020 at Krishi Vigyan Kendra (KVK), Ambala by DR. A.K. Singh, Director IARI, in presence of project head, Dr. Indra Mani(Head)
Division of Agricultural Engineering , ICAR- IARI, Dr. Akhil Bakshi, Chairman, KVK, Dr. P.K Sharma, Dr. P. K. Sahu, scientists from IARI PUSA & Dr. Upasana Singh, Head KVK, Dr, Naveen Saini, Nodal Officer for CHN Project, KVK Ambala, farmers of surrounding villages in Ambala & Kavita Sah, CNH Industrial.

Our CSR project with IARI “ Straw Management” (Customization of Engineering and Microbiological Technologies and Development of Business Model for Eco-friendly and Economical Management of Crop Residue at Farmers Fields) has been underway at Krishi Vigyan Kendra (KVK), Ambala since 2019. We are funding the entire project along with providing CNH technologies ( tractor, baler, mulcher, rake, technical know how) for crop residue management. This Rice harvesting is the 1st season of baling with the equipment donated by us & also showcasing Composting of stubble & manufacturing of animal feed block as part of the project component. During the inauguration yesterday, the entire cycle of the project’s scope of work was demonstrated to the attendees, starting from baling, to initiation of composting, production of animal feed block from bales.

The attendees including the dignitaries along with Sh. Kultar Singh Sandhwan,, MLA, Kotkapura & farmers were very appreciative of CNH Industrial’s CSR Initiative. Farmers of surrounding villages have voluntarily requested for baling in their farms using the NH donated equipment. Moving forward, baling will have increased acceptance in the villages surrounding KVK & elsewhere as this project progresses & farmers are able to see & realize the economic importance of waste ( stubble), helping us to achieve our project objectives.

Water Conservation Project

Jal Sanchay- Pond Adoption

New Holland Agriculture has adopted four ponds in the vicinity of its Greater Noida Plant for Water Conservation and Rejuvenation of Traditional water bodies named Jal Sanjay. The ponds are of approximately 1 hectare each & located at Kheda Chauganpur, Surajpur, Devla & Sorkha in Greater Noida

India is facing a major water crisis. Looking at the current situation, there is a need for a paradigm shift. We urgently require a transition from this 'supply-and-supply-more water' provision to measures which lead towards improving water use efficiency, reducing leakages, recharging/restoring local waterbodies.

Ground water is the source of domestic water supply. Local communities face water scarcity due to low rainfall and injudicious withdrawal of water . Village sewage water drains into existing water bodies, increasing sludge formation , weed development & dirtying the waters, choking up the water eco system.

At CNH Industrial, we take up CSR projects which are focussed towards sustainability in synergy with its role as the recognized leader according to Dow Jones Sustainability Indices for the 9th consecutive year. Jal Sanchay ( Pond Adoption), project will help in beautification & recharging of Ground water by cleaning of weeds, sludge removal, deepening of ponds, bunding & plantation. The aim is to work together with communities residing along the water bodies to conserve, water, the elixir of life. Communities residing around water bodies will be sensitized to be the flag bearer of conservation. Training programs will be organized at the village level for awareness creation about Water conservation and maintaining water bodies.

This project assumes immense significance because of the fact that it is targeted at Conservation of Water, hence Conservation of Environment leading towards protecting lives & leaving a better future for our children who are threatened by the destruction of resources that we are indiscriminately indulging in.

Phase 1 of project implementation (following work) has been completed & project is in its next of plantation & maintenance
• Cleaning and desiltation of existing pond
• Construction of earthen bund around pond with provision of inlet and outlet structure for safe entry and exit of surplus water
• Construction of recharge pit for enhancing ground water recharge constructed by increasing the rate of percolation
• Soil Excavation was carried out in order to increase the storage capacity of the pond and the excavated soil was used for embankment construction.
• Fencing around the pond periphery was carried out to protect the plants at the same time it will also restrict animals & children to enter into the pond.
• Solar lights are installed at sites, which has enhanced the visibility in night time in the surroundings and also encouraged the local community to use solar energy.
• Plantation and site maintenance work is in progress

Rain Water Harvesting Project

In our continuous endeavour to contribute to the society and bring a difference in the lives of community, New Holland Agriculture inaugurated its first project on ‘Rain Water Harvesting’ at Gautam Buddha Balak Inter College in Greater Noida. The company has collaborated with Indian Society of Agribusiness Professionals (ISAP) to implement this project in partnership with Oerlikon Graziano. The project was inaugurated at the school premises on 20th December 2016 in presence of senior officials from CNH Industrial, Oerlikon Graziano, ISAP and students & teachers from the school.

Under this project, company has helped in construction of 11 groundwater recharge pits for harvesting the rainwater. The collected water will be used for irrigating the playground and green areas in the school. Besides, company has also installed 16 UV units, 2 water coolers and RO water purification units in the school to provide safe & hygienic drinking water for the students.

• Student Awareness Campaign
• Rain Water Harvesting Support & Awareness
• Hygiene Awareness
• Sustainability

• 16 UV Units installed
• 11 Ground water recharge pits constructed for rain water harvesting
• 2 water cooler installed

Intervention for Safe Drinking Water in Gujarat

CNH industrial undertook its CSR project of providing clean drinking water through Water ATMs in Gujarat in February 2016. The project was implemented by Piramal Sarvajal & Enable Health Society in Dholera, Khalkreji, Nadri & Daiyyap villages of Gujarat
I. A 5-stage water purification plant was set up at 4 villages. The set up included i) media filtration, ii)carbon filtration iii) micron filtration, iv) reverse osmosis (RO) filtration and v) UV treatment having filtration capacity of 500 litres/hour.
II. One solar powered cloud connected water ATM built into sturdy concrete Ring based structure. This RFID based ATM unit dispenses water and provide real time data of water usage, quality, and details of the customers taking water using their RFID cards.
III. EHS along with its technical partner Sarvajal was responsible for maintenance and operation of the water purification plants for a period of three years.
IV. A plant operator as suggested by village Panchayat at each village was trained and employed to supervise the plant operations
V. The purification plants/water ATMs in villages have been handed over to the respective panchayats free of cost and in running condition

Impact and Beneficiaries Served
People have access to affordable safe drinking water: This CSR effort of CNH Industrial has helped Enable Health Society and Piramal Sarvajal to create access to affordable safe drinking water in the 4 villages of Gujarat, that is around 20500 people* and the population of the village are benefitting from it.
Improved Safe water handling, storing and drinking practices
We have created awareness regarding water and health through our regular Community Awareness programs during the 3 years of the project in these villages.
Increased Capacity for sustainable management of the solution
Handing over the water ATMs to the Panchayat has allowed for the solution to be available for the community to use and benefit from it
Providing employment for 4 locals from the village who continue to have the income by operating the plant. The income goes to the Panchayat, which pays wages to the operator from the revenue earned


New Holland Agriculture a brand of CNH Industrial N.V. ©
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