Corporate Social Responsibility

CNH Industrial’s Global CSR policy & efforts are aimed at interventions with the underlying themes:
• Environment
• Safety (Operational & Industrial Safety of workers)
• Social Sustainability (Community Focused Development, Education, Health etc.)

India CSR projects are aligned with CNH Industrial’s Global CSR Policy & efforts are focussed on the following themes

Education

Mission Education

Education Support for Underprivileged Children

‘Education is both the means as well as the end to a better life’ because it empowers an individual to earn his/ her livelihood and the end because it increases one's awareness on a range of issues – from healthcare to appropriate social behaviour to understanding one's rights - and in the process, evolve as a better citizen.

With this objective, the Mission Education (ME) project has been in operation since 1st January 2016 with Nai Disha Free Education Society in Sector 29, NOIDA in partnership with SMILE Foundation. Nai Disha is a non-formal centre conducting regular organized educational activities outside the established formal system, catering to underprivileged children. The activities at the canter are designed to adhere to the curriculum of the National Institute of Open Schooling (NIOS).

This project aims at Providing Educational support to underprivileged children from economically weaker families and socially disadvantaged communities to promote and catalyze universal education at a school run by Army Veterans near the Greater Noida plant. This intervention aims to prepare these children to sustain in the formal education system.

The project is currently helping children to sustain their academics in difficult circumstances and will motivate them to dream big. Under the partnership, CNH Industrial has been catering to the educational needs of underprivileged children under the age category of 7 to 15 years since 2016.




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Health

Mobile Medical Unit (Smile on Wheels - SOW)

New Holland Agriculture continues to partner with Smile Foundation since 2016 to provide medical services to rural areas near the Greater Noida Plant. Smile on Wheels (SOW) provides primary health care & IEC services to underprivileged in 18 villages surrounding the Greater Noida Plant through Mobile Medical Unit (MMU).

Economically weaker sections of the society are at risk from a wide range of health problems and are often reluctant to seek treatment due to lack of money, lack of accessibility of health services and dysfunctional healthcare system. Poor health causes them to miss work, creating financial problems. Increased poverty further endangers their health and that of their families, and the vicious cycle continues.
Recognizing this need, MMU with a doctor, nurse/lab technician on board & equipped with first aid kits, preliminary diagnostic kits, and basic medicines, provides curative, preventive and promotive services at the doorsteps of the underprivileged. Around 12000 patients have sought assistance in 2017 through SOW.



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Environment Conservation/Pollution Control/ Water Conservation

India has taken major strides in development during the last 70 years. It has grown voluminously riding on industrialization. This industrial growth, coupled with growing population has been exerting huge pressure on environment & resources. Environmental degradation is becoming a bane for healthy existence. To celebrate the 20th anniversary of the Greater Noida plant, New Holland Agriculture kick started a massive tree plantation drive on 23rd November 2017.

All the stakeholders associated with New Holland Agriculture, its Employees, Dealers & Customers pledge to put in their best efforts to combat environmental pollution, so that we may leave behind a cleaner & greener India. It is a salute to our collective spirits that we could plant more than 35,000 saplings across 168 locations.

We have been able to create a good community connect in the geographies & communities of our operational areas. This drive is continuing in 2018 with more dealers and customers stepping forward by planting trees in their communities, with an aim to reach 1 lakh tree plantations.



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Rural Skill Development

The demographic transition of India makes it imperative to ensure employment opportunities for more than 12 million youths entering working age annually. To create employment-ready workforce, the youth need to be equipped with necessary skills and education. The country presently faces a dual challenge of severe paucity of trained labour, as well as non-employability of large sections of the educated workforce that possess little or no job skills.

The government has listed skill development as one of its priorities and aims to enhance participation of youth, seek greater inclusion of women, disabled and other disadvantaged sections into the workforce, and improve the capability of the present system, making it flexible to adapt to technological changes and demands emanating from the labour market.

New Holland Agriculture has collaborated with Indian Society of Agribusiness Professionals (ISAP) for a Skill Development Program for Tractor Operators and Mechanics in the states of Karnataka and Maharashtra. Through this project, the company wants to prepare rural youth for improved livelihoods by making them skilled and employable in the domains of tractor operator and tractor mechanic.

In total, the program has trained 160 youth, which includes 80 trainees in each state and provide placement/self-employment to minimum 50% of the trained rural youth. Candidates who attend the skill-training program can find employment in service departments of farm machine dealers, wholesalers, and manufacturers, or independent repair and maintenance workshops. They can also set up their own businesses for tractor repair.



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