Rural Skill Development

Major Achievement

We had launched our 1st CSR Project “Prevention of Crop Stubble Burning at “ Kallar Majri, Patiala in Oct. 2017. We had entered into an agreement with Dept . of Agriculture, Ministry of Punjab for joint collaboration. Kallar Majri was adopted to show the way forward for Straw Management. We had baled 1000 tons of stubble in about 450 acres of farmland. It was a matter of pride for both, Dept of Ag. & CNH Industrial that due to our efforts, Kallar Majri was the only village in Punjab to be “ Smoke free” during a period of intense crop stubble burning. This unique feat was showcased at NGT by Dept of Ag, Ministry of Punjab

Our efforts have borne fruit & Kallar Majri has been recognized & lauded for this pioneering effort. Hon’ble Prime Minister Mr. Narendra Modi in his ‘Mann-ki-Baat’ aired on 28th October, acknowledged and appreciated the willingness & adaptability of the farmers of Kallar Majri village in Patiala, Punjab in leading the way in curbing environmental pollution caused by not burning crop-residue in the fields by adopting Straw Management.

Straw Management

In Collaboration with ICAR-IARI (Indian Council of Agricultural Research-Indian Agricultural Research Institute)

In our role as an agricultural equipment manufacturer with a complete range of solutions (Tractors, Balers, Rakes and Mulchers) for Straw Management, it is our responsibility to take part in finding a long-term crop residue burning solution. Hence, we have collaborated with ICAR-IARI in this pioneering collaborative project that will demonstrate and develop a sustainable and economically-viable crop residue management solution.
CNH Industrial has donated equipment & providing operational costs for 3 years for this CSR project which focusses on :

“Customization of Engineering and Microbiological Technologies and Development of Business Model for Eco-friendly and Economical Management of Crop Residue at Farmers Field”

The objective & output of the project which is currently underway at KVK, Ambala, Haryana & will be carried out for 3 years is :

• Customization of microbial and mechanical technologies to location specific utilization of rice-wheat crop residue as an animal feed, energy and compost in selected areas of Haryana/Punjab
• Evaluation of custom built package of technologies through farmers’ participatory action research programme
• Development of business model for economical and eco-friendly use of crop residue

Expected output
• Customized mechanical intervention for complete animal nutri-rich feed block production
• Microbial and mechanical technologies for in-situ and ex-situ quality compost production
• Sustainable recycling of crop residues for improvement of soil health, animal health
• Business model for Eco-friendly and Economical Management of Crop Residue


Our CSR Project with IARI “ Straw Management” was formally inaugurated on 9th Nov.2020 at Krishi Vigyan Kendra (KVK), Ambala by DR. A.K. Singh, Director IARI, in presence of project head, Dr. Indra Mani(Head)

Division of Agricultural Engineering , ICAR- IARI, Dr. Akhil Bakshi, Chairman, KVK, Dr. P.K Sharma, Dr. P. K. Sahu,  scientists from IARI PUSA  & Dr. Upasana Singh, Head KVK, Dr, Naveen Saini, Nodal Officer for CHN Project, KVK Ambala, farmers of surrounding villages in Ambala & Kavita Sah, CNH Industrial.

 Our CSR project with IARI “ Straw Management” (Customization of Engineering and Microbiological Technologies and Development of Business Model for Eco-friendly and Economical Management of Crop Residue at Farmers Fields) has been underway at Krishi Vigyan Kendra (KVK), Ambala since 2019. We are funding the entire project along with providing CNH technologies (tractor, baler, mulcher, rake, technical know how) for crop residue management. This Rice harvesting is the 1st season of baling with the equipment donated by us & also showcasing Composting of stubble & manufacturing of animal feed block as part of the project component. During the inauguration yesterday, the entire cycle of the project’s scope of work was demonstrated to the attendees, starting from baling, to initiation of composting, production of animal feed block from bales.

The attendees including the dignitaries along with Sh. Kultar Singh Sandhwan,, MLA, Kotkapura   & farmers were very appreciative of CNH Industrial’s CSR Initiative. Farmers of surrounding villages have voluntarily requested for baling in their farms using the NH donated equipment. Moving forward, baling will have increased acceptance in the villages surrounding KVK & elsewhere as this project progresses & farmers are able to see & realize the economic importance of waste ( stubble), helping us to achieve our project objectives

Water Conservation Project

Jal Sanchay- Pond Adoption

New Holland Agriculture has adopted four ponds in the vicinity of its Greater Noida Plant for Water Conservation and Rejuvenation of Traditional water bodies named Jal Sanjay. The ponds are of approximately 1 hectare each & located at Kheda Chauganpur, Surajpur, Devla & Sorkha in Greater Noida

India is facing a major water crisis. Looking at the current situation, there is a need for a paradigm shift. We urgently require a transition from this 'supply-and-supply-more water' provision to measures which lead towards improving water use efficiency, reducing leakages, recharging/restoring local waterbodies.

Ground water is the source of domestic water supply. Local communities face water scarcity due to low rainfall and injudicious withdrawal of water . Village sewage water drains into existing water bodies, increasing sludge formation , weed development & dirtying the waters, choking up the water eco system.

At CNH Industrial, we take up CSR projects which are focussed towards sustainability in synergy with its role as the recognized leader according to Dow Jones Sustainability Indices for the 9th consecutive year. Jal Sanchay ( Pond Adoption), project will help in beautification & recharging of Ground water by cleaning of weeds, sludge removal, deepening of ponds, bunding & plantation. The aim is to work together with communities residing along the water bodies to conserve, water, the elixir of life. Communities residing around water bodies will be sensitized to be the flag bearer of conservation. Training programs will be organized at the village level for awareness creation about Water conservation and maintaining water bodies.

This project assumes immense significance because of the fact that it is targeted at Conservation of Water, hence Conservation of Environment leading towards protecting lives & leaving a better future for our children who are threatened by the destruction of resources that we are indiscriminately indulging in.

Phase 1 of project implementation (following work) has been completed & project is in its next of plantation & maintenance

• Cleaning and desiltation of existing pond
• Construction of earthen bund around pond with provision of inlet and outlet structure for safe entry and exit of surplus water
• Construction of recharge pit for enhancing ground water recharge constructed by increasing the rate of percolation
• Soil Excavation was carried out in order to increase the storage capacity of the pond and the excavated soil was used for embankment construction.
• Fencing around the pond periphery was carried out to protect the plants at the same time it will also restrict animals & children to enter into the pond.
• Solar lights are installed at sites, which has enhanced the visibility in night time in the surroundings and also encouraged the local community to use solar energy.
• Plantation and site maintenance work is in progress

Rain Water Harvesting Project

In our continuous endeavour to contribute to the society and bring a difference in the lives of community, New Holland Agriculture inaugurated its first project on ‘Rain Water Harvesting’ at Gautam Buddha Balak Inter College in Greater Noida. The company has collaborated with Indian Society of Agribusiness Professionals (ISAP) to implement this project in partnership with Oerlikon Graziano. The project was inaugurated at the school premises on 20th December 2016 in presence of senior officials from CNH Industrial, Oerlikon Graziano, ISAP and students & teachers from the school.

Under this project, company has helped in construction of 11 groundwater recharge pits for harvesting the rainwater. The collected water will be used for irrigating the playground and green areas in the school. Besides, company has also installed 16 UV units, 2 water coolers and RO water purification units in the school to provide safe & hygienic drinking water for the students.

• Student Awareness Campaign
• Rain Water Harvesting Support & Awareness
• Hygiene Awareness
• Sustainability

• 16 UV Units installed
• 11 Ground water recharge pits constructed for rain water harvesting
• 2 water cooler installed

Intervention for Safe Drinking Water in Gujarat

CNH industrial undertook its CSR project of providing clean drinking water through Water ATMs in Gujarat in February 2016. The project was implemented by Piramal Sarvajal & Enable Health Society in Dholera, Khalkreji, Nadri & Daiyyap villages of Gujarat

I. A 5-stage water purification plant was set up at 4 villages. The set up included i) media filtration, ii)carbon filtration iii) micron filtration, iv) reverse osmosis (RO) filtration and v) UV treatment having filtration capacity of 500 litres/hour.
II. One solar powered cloud connected water ATM built into sturdy concrete Ring based structure. This RFID based ATM unit dispenses water and provide real time data of water usage, quality, and details of the customers taking water using their RFID cards.
III. EHS along with its technical partner Sarvajal was responsible for maintenance and operation of the water purification plants for a period of three years.
IV. A plant operator as suggested by village Panchayat at each village was trained and employed to supervise the plant operations
V. The purification plants/water ATMs in villages have been handed over to the respective panchayats free of cost and in running condition

Impact and Beneficiaries Served
People have access to affordable safe drinking water: This CSR effort of CNH Industrial has helped Enable Health Society and Piramal Sarvajal to create access to affordable safe drinking water in the 4 villages of Gujarat, that is around 20500 people* and the population of the village are benefitting from it.
Improved Safe water handling, storing and drinking practices
We have created awareness regarding water and health through our regular Community Awareness programs during the 3 years of the project in these villages.
Increased Capacity for sustainable management of the solution
Handing over the water ATMs to the Panchayat has allowed for the solution to be available for the community to use and benefit from it
Providing employment for 4 locals from the village who continue to have the income by operating the plant. The income goes to the Panchayat, which pays wages to the operator from the revenue earned



• Skill development/Vocational Skills Training is critical for economic growth and social development. The demographic transition of India makes it imperative to ensure employment opportunities for more than 12 million youths entering working age annually
• The country presently faces a dual challenge of severe paucity of highly-trained, quality labour, as well as non-employability of large sections of the educated workforce that possess little or no job skills
• Huge gaps exist between the industry requirements and the level of skills of workers due to varied reasons including inadequate training infrastructures, inappropriate mix of skills and education, outdated curricula, limited industry interfaces, limited standards, etc.  

Project Name: Integrated Farming System & Farm Mechanization for livelihoods & Poverty Reduction in Rural Rajasthan and Karnataka

• Enhancement of farmers’ livelihoods leading to reduction in poverty and financial empowerment of rural households

• To improve farmers’ knowledge of advanced cropping techniques
• To encourage agri-allied activities among farmers through IFS and reducing their dependency on conventional cropping system
• To enhance income of project farmers through farm mechanization

Training of Farmers

Swavlamban+ - Livelihood Plus Model”
Project Partner: Drishtee
Location: 3 villages of Rowmari, Kismat Banchar and Rakhyanaswar of Kamrup District, Assam
Target: 150 small and marginal farmers
Project Objective
Organize farmers in community
Create a community led farmer education system to provide need based agriculture education to overcome current agriculture challenges by using new methods in agriculture with a thrust on mechanization to increase productivity
Demonstrate one community owned and managed agri-facilitation model ( Zero Energy Cold Storage)
Project Duration: 3 months
Update: Pilot Project has been completed in March ‘18

CNH Industrial:

New Holland Agriculture a brand of CNH Industrial ©
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