Rural Skill Development

Major Achievement

We had launched our 1st CSR Project “Prevention of Crop Stubble Burning at “ Kallar Majri, Patiala in Oct. 2017. We had entered into an agreement with Dept . of Agriculture, Ministry of Punjab for joint collaboration. Kallar Majri was adopted to show the way forward for Straw Management. We had baled 1000 tons of stubble in about 450 acres of farmland. It was a matter of pride for both, Dept of Ag. & CNH Industrial that due to our efforts, Kallar Majri was the only village in Punjab to be “ Smoke free” during a period of intense crop stubble burning. This unique feat was showcased at NGT by Dept of Ag, Ministry of Punjab

Our efforts have borne fruit & Kallar Majri has been recognized & lauded for this pioneering effort. Hon’ble Prime Minister Mr. Narendra Modi in his ‘Mann-ki-Baat’ aired on 28th October, acknowledged and appreciated the willingness & adaptability of the farmers of Kallar Majri village in Patiala, Punjab in leading the way in curbing environmental pollution caused by not burning crop-residue in the fields by adopting Straw Management.


Short term benefits
India generates about 620 million tonnes of crop residues having a great nutrient potential. At individual crop level, rice contributes the highest amount of 154 Mt gross residues followed by wheat (131 Mt). The disposal of crop residues, generated in large quantities, has become menace due to on-farm burning which, in turn, pollutes environment, causes land heating and killing of beneficial soil microorganisms and thereby reduction in productivity . The need of the hour is to prevent the burning of crop residues to conserve the environment , health & wellbeing of people and farm land has been achieved.

Long term Benefits
• Prevention of environmental Pollution by controlling emissions of noxious gases, CO2, methane & Nitrous oxide
• Promotion of better long term health benefits
• Usage of a waste product, straw, in packaging industry, manufacturing of paper, mulching, billets & pellet production, mushroom farming, housing & power production
• Creation of Localized power generation industry
• Creation of new jobs in industries using crop residue/straw
• Creation of an additional revenue source for farmers by sale of bales

The project is in its 3rd year of operation at Kallar Majri, Patiala where it was launched in Oct. 2017. The project launched in Fatehabad & Panipat, Haryana in Oct. 2018.
The project increased its reach to 3 more locations 2019 in Bhandara ( Maharashtra), Thanoud ( Chattisgarh), Pantnagar Agricultural University( Uttarakhand).

Read More

Straw Management

In Collaboration with ICAR-IARI (Indian Council of Agricultural Research-Indian Agricultural Research Institute)

In our role as an agricultural equipment manufacturer with a complete range of solutions (Tractors, Balers, Rakes and Mulchers) for Straw Management, it is our responsibility to take part in finding a long-term crop residue burning solution. Hence, we have collaborated with ICAR-IARI in this pioneering collaborative project that will demonstrate and develop a sustainable and economically-viable crop residue management solution.
CNH Industrial has donated equipment & providing operational costs for 3 years for this CSR project which focusses on :

“Customization of Engineering and Microbiological Technologies and Development of Business Model for Eco-friendly and Economical Management of Crop Residue at Farmers Field”

The objective & output of the project which is currently underway at KVK, Ambala, Haryana & will be carried out for 3 years is :

• Customization of microbial and mechanical technologies to location specific utilization of rice-wheat crop residue as an animal feed, energy and compost in selected areas of Haryana/Punjab
• Evaluation of custom built package of technologies through farmers’ participatory action research programme
• Development of business model for economical and eco-friendly use of crop residue

Expected output
• Customized mechanical intervention for complete animal nutri-rich feed block production
• Microbial and mechanical technologies for in-situ and ex-situ quality compost production
• Sustainable recycling of crop residues for improvement of soil health, animal health
• Business model for Eco-friendly and Economical Management of Crop Residue

Water Conservation Project

Jal Sanchay- Pond Adoption

New Holland Agriculture has adopted four ponds in the vicinity of its Greater Noida Plant for Water Conservation and Rejuvenation of Traditional water bodies named Jal Sanjay. The ponds are of approximately 1 hectare each & located at Kheda Chauganpur, Surajpur, Devla & Sorkha in Greater Noida

India is facing a major water crisis. Looking at the current situation, there is a need for a paradigm shift. We urgently require a transition from this 'supply-and-supply-more water' provision to measures which lead towards improving water use efficiency, reducing leakages, recharging/restoring local waterbodies.

Ground water is the source of domestic water supply. Local communities face water scarcity due to low rainfall and injudicious withdrawal of water . Village sewage water drains into existing water bodies, increasing sludge formation , weed development & dirtying the waters, choking up the water eco system.

At CNH Industrial, we take up CSR projects which are focussed towards sustainability in synergy with its role as the recognized leader according to Dow Jones Sustainability Indices for the 9th consecutive year. Jal Sanchay ( Pond Adoption), project will help in beautification & recharging of Ground water by cleaning of weeds, sludge removal, deepening of ponds, bunding & plantation. The aim is to work together with communities residing along the water bodies to conserve, water, the elixir of life. Communities residing around water bodies will be sensitized to be the flag bearer of conservation. Training programs will be organized at the village level for awareness creation about Water conservation and maintaining water bodies.

This project assumes immense significance because of the fact that it is targeted at Conservation of Water, hence Conservation of Environment leading towards protecting lives & leaving a better future for our children who are threatened by the destruction of resources that we are indiscriminately indulging in.

Rain Water Harvesting Project

In our continuous endeavour to contribute to the society and bring a difference in the lives of community, New Holland Agriculture inaugurated its first project on ‘Rain Water Harvesting’ at Gautam Buddha Balak Inter College in Greater Noida. The company has collaborated with Indian Society of Agribusiness Professionals (ISAP) to implement this project in partnership with Oerlikon Graziano. The project was inaugurated at the school premises on 20th December 2016 in presence of senior officials from CNH Industrial, Oerlikon Graziano, ISAP and students & teachers from the school.

Under this project, company has helped in construction of 11 groundwater recharge pits for harvesting the rainwater. The collected water will be used for irrigating the playground and green areas in the school. Besides, company has also installed 16 UV units, 2 water coolers and RO water purification units in the school to provide safe & hygienic drinking water for the students.

• Student Awareness Campaign
• Rain Water Harvesting Support & Awareness
• Hygiene Awareness
• Sustainability

• 16 UV Units installed
• 11 Ground water recharge pits constructed for rain water harvesting
• 2 water cooler installed

Intervention for Safe Drinking Water in Gujarat

CNH industrial undertook its CSR project of providing clean drinking water through Water ATMs in Gujarat in February 2016. The project was implemented by Piramal Sarvajal & Enable Health Society in Dholera, Khalkreji, Nadri & Daiyyap villages of Gujarat

I. A 5-stage water purification plant was set up at 4 villages. The set up included i) media filtration, ii)carbon filtration iii) micron filtration, iv) reverse osmosis (RO) filtration and v) UV treatment having filtration capacity of 500 litres/hour.
II. One solar powered cloud connected water ATM built into sturdy concrete Ring based structure. This RFID based ATM unit dispenses water and provide real time data of water usage, quality, and details of the customers taking water using their RFID cards.
III. EHS along with its technical partner Sarvajal was responsible for maintenance and operation of the water purification plants for a period of three years.
IV. A plant operator as suggested by village Panchayat at each village was trained and employed to supervise the plant operations
V. The purification plants/water ATMs in villages have been handed over to the respective panchayats free of cost and in running condition

Impact and Beneficiaries Served

People have access to affordable safe drinking water: This CSR effort of CNH Industrial has helped Enable Health Society and Piramal Sarvajal to create access to affordable safe drinking water in the 4 villages of Gujarat, that is around 20500 people* and the population of the village are benefitting from it.
Improved Safe water handling, storing and drinking practices
We have created awareness regarding water and health through our regular Community Awareness programs during the 3 years of the project in these villages.
Increased Capacity for sustainable management of the solution
Handing over the water ATMs to the Panchayat has allowed for the solution to be available for the community to use and benefit from it
Providing employment for 4 locals from the village who continue to have the income by operating the plant. The income goes to the Panchayat, which pays wages to the operator from the revenue earned


CSR Awards for CSR Project- Multi Media Aided Classroom CSR Project won 2 awards, CSR Times & ITOTY Award for best project in Education Category. This project emerged as the winner by forginmg ahead of many able competitors

CNH Industrial:

New Holland Agriculture a brand of CNH Industrial ©
back to top