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THE WORLD OF NEW HOLLAND AGRICULTURE
Versatile and reliable tractors
make short work of every job
On its outdoor stand at the SIMA ASEAN 2016 show,
New Holland displays the TT4.75 tractor, launched
in 2015 and the TT45 tractor. This is part of the TT
Compact range, which is recognised for its strength
and unparalleled versatility. It reliably delivers a big
performance in a small package, and will make short
work of big jobs with its outstanding power, Easy Shift
transmission and big lift capacity. On its indoor stand
are the class-leading 110 hp TD5.110 available with
factory fitted front loader, the 139 hp TS6.140 known
for its rock-solid construction, brute power and simple
maintenance, and the 213 hp T7060, tractor of choice
for demanding arable and contract operations that need
the greatest versatility. New Holland also pays tribute
to its heritage by displaying on its stand a historic Ford
5000 tractor, which has featured extensively in farms
across Thailand for many years, contributing to the
development of this country’s agriculture.
Industry-leading balers to match
every requirement
New Holland showcases its baler excellence, which are
represented by a BigBaler Series large square baler and
a BR6000 Series round baler. The brand, which has
pioneered baling technologies, offers a wide range of
balers capable of meeting all requirements.
The BigBaler delivers ultimate capacity and consistently
high bale quality, which can be the deciding factor for
customers competing for hay and biomass contracts.
And with the efficient servicing and maintenance,
productivity is further increased as the baler spends
more time working in the field.
The BR6000 Series has a baler specification to match
every need, depending on the number of bales to roll,
the width of the swaths or windrows, the use of the
bales for silage, hay or bedding purposes or the need
to pack the silage as quickly as possible after rolling.
Thebest partner for the sugarcane
and biomass industries
New Holland offers a wide range of tractors and balers
that are very well suited to the sugarcane and biomass
industries, for collecting, baling and transporting cane
trash and other biomass crops for sustainable energy
generation. In addition, the brand brings the extensive
experience it has developed in its involvement in the
biomass industry in Europe, North America, Brazil and
India, where it works with industry-leading biomass
operations. Currently it is also running a number of
projects in Thailand to support the development of this
industry in the country. New Holland’s long-standing
involvement in the biomass industry derives from its
commitment to a sustainable future for agriculture,
which has led to the launch in 2006 of the brand’s Clean
Energy Leader strategy. It expresses New Holland’s
vision of sustainability, which is based on four key pillars:
growing energy, which is how it supports farmers who
grow and harvest biomass, biofuels crops and crop
residues for energy generation; efficient productivity;
sustainable farming which includes conservation farming
practices; and committed company, which looks at how
the brand runs its business and invests in solutions that
reduce its impact on the environment.
The facility is also used for regular customer training
sessions on required maintenance for various New
Holland products.
“As competition in the Japan market continues
to intensify, our investment in the Visitor Center is
already paying off,” explains Mr. Hideaki Terashima,
Executive Director, Distribution and Supply at New
Holland HFT Japan. “We are already welcoming
a large number of current and potential customers
from across the country to view various products
and join in user training seminars, and will continue
to leverage the investment to reach its full potential.”
Spreading the knowledge
with Farm HFT
Established in 2014, Farm HFT covers 32 ha with various
crops including wheat, sugar beets, grass, maize, and
soybeans. Its main mission is training New Holland HFT
Japan’s staff from across the country on New Holland
equipment and agricultural practices, but it has also
been welcoming a growing number of existing and
prospective customers. Visitors gain hands-on experience
using New Holland equipment fitted with implements,
and develop their knowledge of farming techniques and
the agricultural business.
The farm is also extensively used for testing and promoting
precision farming to Japanese customers.