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N
ew Holland’s digital offering
has always been ahead of
the market. From Intelliview™
monitors, to an array of automatic
on-board controls, the cab of a New
Holland machine has been at the
forefront of digital intelligence. Now,
New Holland has developed its digital
approach to clients outside the cab,
with a series of new, immersive Apps
both exploratory and experiential. The
Apps are divided into two approaches.
The first is an exploratory App, an
interactive product that allows users
to get to know a machine, down to
the finest detail. The second is an
immersive, experiential App, called
OnBoard 360°, a virtual voyage on
new New Holland machines.
Product Apps have been released for
the T7 Heavy Duty range, T5 and T6
series. They are available for tablets
and smartphones, in both Android
and Apple versions, in English and most European
languages to begin with. More products and more
languages will be added, so keep tuned in to the App
Store and the Android Store!
The Product App starts with a general overview of the
product, called WALK AROUND. Users can see various
aspects of the machine to discover its main features.
Concept, design, features and specifications are all
clearly laid out and each is accompanied by photo
galleries, tables and interactive infographics. As you go
through the dimensions, for example, you will actually
see the dimensions one by one on the machine itself,
for clarity – and also for maximum viewing enjoyment.
Elements of the design are explained through detailed
images that can, of course, be panned out for full screen
viewing. If the series presents a unique, special model,
then a special area of the WALK AROUND is dedicated
to that model.
Reaching out to the digital field
Interactive product Apps and immersive 360° Apps
New Holland’s digital platform
is growing fast – with many
new Apps come!
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New Holland Apps