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M
ore immediate
than a call
centre, more up
to date than a magazine,
always accessible the
instant you need it. An
instrument used globally
by communicators,
including politicians,
journalists and VIPs.
That's Twitter, where as
from today New Holland
(which already has a
Twitter corporate profile)
runs a new customer
service handle:
@NHTopService.
The decision to launch
this service was taken
because it had become
clear that our users
increasingly seek contact
with us via social media:
posting questions
and info requests and
expecting immediate
answers.
The new customer
communication service
on Twitter is a "social
caring" activity that
does not substitute the
traditional customer
assistance service. It
supplies a new two-way
channel that is added
to existing New Holland
services, and is an
example of the company's
constantly evolving desire
to be available to, and in
touch with, its customers'
needs.
@NHTopService on
Twitter provides a new
source of information,
a simple newway for
anyone even minimally
familiar with digital tools
to communicate with
the brand, with just one
(liberating) limit: 140
characters. This is the
maximum length for all
tweets, as each Twitter
message is called.
New Holland is an
ever-innovative brand,
renowned for its ability
to provide users with
advanced but accessible
technologies. It now
confirms this avant-garde
status in the field of
social media, being the
first leading player in the
farming machinery sector
to launch a social caring
channel on Twitter.
@NHTopService: active in
all European, African and
Middle Eastern markets.
Theanswersyouneed,
in140characters
Twitter is oneof thebiggest socialmediaplatforms,
and it's agreatway toprovideonline customer assistance.
