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Sustainability is a mission
N
ew Holland Agriculture has signed a three
year cooperation agreement with the Food
and Agriculture Organization of the United
Nations (FAO) to improve water mobilization and
irrigation in the Governorate of Kebili, an arid zone
in Central Tunisia.
The aim is to stabilise the availability and use of
water in the area, so as to reduce poverty and bring
economic development.
The activities will run for three years, and will include
the construction of repairs to traditional water
harvesting systems, the creation of family gardens and
the increase of pastoral and arboricultural plantations.
The management of water resources will be improved
thanks to training and direct collaboration with local
farmers’ associations.
Three quarters of the surface of Tunisia is particularly
arid and the arable surface per inhabitant is amongst
the lowest of the Mediterranean region. Furthermore,
the Kebili area also suffers from desertification and
climate change.
New Holland Agriculture’s involvement in the project
has also been made possible by the fundamental
contribution of CNH Industrial.
That has always been involved in socially and
environmentally responsible practices and activities,
and New Holland has made sustainability one of its
strategic pillars to drive the business. By providing
innovative products and solutions that abide by
environmentally-responsible operating practices,
CNH Industrial and New Holland are doing their
part to address global issues such as climate change
and water shortage.
Massimiliano Tripodi
(Marketing Director EMEA
New Holland Agriculture)
and
Marcela Villarreal
(FAO Partnerships Director)
New Holland takes part in the Third European
Congress of Young Farmers
N
ew Holland was a key partner of the Third
European Congress of Young Farmers, which
took place in April at the premises of the
European Parliament in Brussels. More than 200
young farmers travelled from 17 different EU member
states to take part in the event, which discussed the
topics of innovation and sustainability in mapping the
agriculture of the future. The Congress was organised
by Nuno Melo (Portugal) and Esther Herranz García
(Spain), both Members of the European Parliament, in
collaboration with the CAP Agricultores de Portugal,
Asaja (Asociación Agraria de Jóvenes Agricultores –
Spain) and the European Crop Protection Association.
The aim of the Congress, now in its third iteration,
is to stimulate dialogue between young farmers, EU
institutions, and stakeholders in general. It also provides
a showcase for young agricultural entrepreneurs to
propose innovative projects focused on farming and
sustainable agriculture.
As Lars Skjoldager Sørensen – New Holland
Agriculture's Head of Harvesting Product Management
– explained in his speech during the opening event:
“Being innovative is a typical attitude for young
people, and especially for young farmers. Keeping in
mind our 120 years of history, at New Holland we look
at the future of agriculture – your future – with young
eyes, minds and hearts. And we are ready to listen to
your projects and dreams, and to put our knowledge,
experience and innovative spirit at your service: just
ask.” In his speech, Sørensen also reminded the
audience that New Holland will celebrate the tenth
anniversary of its Clean Energy Leader strategy this
year: ten years of New Holland’s commitment and
success in backing efficient and sustainable farming.
The young farmers were guests of honour at the
European Parliament. There they presented their
innovative projects related to the agricultural food
production and biodiversity.
The themes of the congress were innovation and
sustainability, and these were also the key elements,
which were leading up to the culminating moment
of the congress, which was the awards ceremony for
the winning farming projects submitted by the young
European farmers.
The prize for the Best Project, the Most Innovative
and the Most Sustainable projects went to four young
farmers from Bulgaria, Greece, Portugal and Spain. All
the winners will be invited to visit one of New Holland
Agriculture's sites in Europe.
Over 200 young farmers travelled from 17 different EU countries to take part in the event
Innovation and sustainability
at the core of the discussions
in the two day event
A more stable water supply
and usage will help economic
development in the area
New Holland working with UN
to manage water in Tunisia
The three year project will improve water mobilisation and irrigation in Kebili
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THE WORLD OF NEW HOLLAND AGRICULTURE