Partners 12 - page 4

NewHollandHeroes
4
The campaign is calledTheSeeds of Life, a storytelling
project for the heroes who feed us all.
It is intimately linked to our contribution not only to
the theme of EXPO 2015 – Feed the Planet, Energy
for Life – but also to NewHolland’s innovation in the
mechanization of farming, which has been our most
H eroes we call them and Heroes they are:
men and women who, like farmers all over
the world, toil and battle to grow the food
that feeds the planet. To these heroes and their
extraordinary, ordinary lives, we have dedicated a
series of videos for our pavilion at ExpoMilano 2015.
Why our products and our farmers
are the heroes of our times
horsepower NEF engine benefits from exceptional
breathability for a significant performance advantage.
With Engine Power Management, up to 51 Hp extra
is available for optimum productivity. The drive is
providedby anAutocommandTM continuously variable
transmission.
TheHorizonTM extra spacious cabinoffersunsurpassed
visibility and the most comfortable seat imaginable:
large air reservoir (ideally combined with Comfort
RideTM cabin suspension), internal heating, full
leather option. The Sidewinder II provides the most
ergonomic driving experience ever: all key controls
are accessed from the armrest. Throttle, transmission
and hydraulics are all a fingertip away from the
touchscreen IntelliViewmonitor.
The tractor is a star in the Growing the Seed episode
of The Seeds of Life Series. The episode, dedicated to
the actual planting of seeds, is told by Heroes Dave
Moore, from theUnitedKingdom, JordanKambeitz ,
from Canada, Victor Campanelli, from Brazil, Bo
Fanyu, from China, and Iliyas Minakhtamovich
Ganiev, from Russia.
The grapeharvester is alsopresent in theNewHolland
Pavilion, with a Braud 9060L grape harvester. First
introduced in 1975, Braud grape harvester have been
leading the field in innovation for 40 years. With the
renowned NORIA basket system, that revolutionized
themechanization of grape harvesting and continues
to offer the most gentle treatment of the vine and
harvested crop, and the SDC soft shaking system that
tenderly detaches the grapes, the 9060L is packed
with technology. And because Braud is NewHolland,
all the features that distinguish our machines
for comfort and intelligence are available for the
9060L: integrated Intelligent Management System,
distinctive feature over the years.
Inside the New Holland pavilion, three products
showcase this link to three specific stories. The
T7.270 tractor is the top of the range of our Tier 4B
tractor series. It features New Holland’s cutting edge
ECOBlueTM SCR Technology. The 6.7 liter 261 EPM
TheSeeds of LifeSeries
is currentlybeing screened inside
theNewHollandPavilionand
on theNewHollandwebsite.
Episodes that tell the story
ofmenandwomen fromall
over theworldwhoseactivities
in theworldof agriculturemake
them themodernheroes
of ourworld. Andhow they,
likeNewHolland,
areCleranEnergy Leaders.
Fromthe left:ClaudioDestro,DaveMoore,Elke
Pelz-Thaller,XavierdeRozières, JordanKambeitz,
IliyasMinakhtamovichGaniev, VictorCampanelli,
GerryManuel,BoFanyu.