In
1994
the New Holland brand as we know it today
appeared. Fiat Group purchased the Case Corporation
and merged it into the company to form the entity
which is still know today as CNHGlobal: anundisputed
world leader.
From Fiat came numerous powertrain innovations:
first Common Rail technology; then catalytic reduction
technology.
New Holland, which had already launched its Clean
Energy Leader strategy in
2006
, offering 100%
biodiesel compatibility on all its engines, was quick to
takeadvantageof Fiat’sdevelopments. Thiswas further
enhanced when, in
2013
, Fiat Group brought all its
industrial activities together under the CNH Industrial
name: creating a global brand that incorporates all the
powertrain activities of FPT Industrial.
Today
, New Holland is at the leading edge of
technology in every aspect of farmingmachinery. Only
last year its newCR10 90 combine harvester, powered
by the FPT Industrial Cursor 16 Diesel Engine of the
Year, managed a record shattering harvest of nearly
800 thousand tons of wheat in eight hours.
This is New Holland today:120 years old, but still
thriving to improve the lives of farmers worldwide.
THEWORLDOF NEWHOLLANDAGRICULTURE
It all started there, inNewHolland, Pennsylvania, in1895.
Abe Zimmerman, amechanical geniuswhomadehis fortune repairing agriculturalmachinery,
decided to launchhis ownbusiness: theNewHollandMachineCompany, destined tobecome aglobal brand.
120 years later, theoriginal blue and yellow colours of thefirst logo are reborn.
With fresh tones andhues, the logo is re-inventedwith anew style
to celebrate this important anniversary for theBrand.
A testimony to thebrand’s consistency and loyalty to its roots.
Anew logo loyal to thebrand’s origins
