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Basildon rocks to Heavy Metal at New Holland tractor launch

New Holland has launched its new Heavy Duty T7.290 and T7.315 tractors to UK & ROI customers and dealers at a Heavy Metal-themed event at its Basildon manufacturing facility.

The new T7.315 model was revealed in appropriately dramatic rock fashion. Accompanied by rock music and a smoke and light show, it was the climax of New Holland’s Heavy Metal event which showcased the newest high horsepower tractor ranges.

The New Holland UK&ROI Marketing Team presented the new T7 Heavy Duty tractors along with next generation T7 range with Tier 4B engines, latest T8 and new T8 SmartTrax ™ and the range-topping T9.

James Ashworth, New Holland’s UK and ROI marketing manager, who opened the Heavy Metal event, said: “We’re incredibly proud to present these new models to our customers and dealers. Our customers have been asking for more power on the T7 range, and now we’ve delivered it.”

The event was a great success, with the participation of approximately 350 dealers and 400 customers.

We would like to share with you some photos of the event that took place from 4th – 13th November. Enjoy the show!

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