Sustainable Farming

ECOBraud encompasses New Holland's complete range of viticulture equipment. Braud grape harvesters feature fuel-saving Intelligent Management technology. When working in conjunction with specialty tractors, this technology can reduce the in-vineyard carbon footprint by 40%. It also contributes to a 10% reduction in the overall carbon footprint of every bottle of wine produced.

New Holland has been recognized as the Clean Energy Leader® since 2006. This was when New Holland became the first in the industry to offer 100% biodiesel compatibility, followed by the introduction of the hydrogen-powered concept tractor in 2009. We are still leading the way today, with the launch of the world’s first production methane tractor. Through New Holland’s alternative fuel solutions, farmers can power their tractors with the renewable fuel they have produced on their own farms.

New Holland is committed to developing advanced propulsion technologies which reduce dependence on fossil fuels. This means that the farmer produces all of the energy required. The production T6 Methane Power tractor not only has 80% lower overall emissions than a standard tractor, but it also delivers exactly the same performance. 

The Energy Independent Farm concept is at the heart of New Holland’s Clean Energy Leader® strategy. The T6 Methane Power tractor is a key factor for completing the Energy Independent Farm™ concept, closing the loop of a complete CO₂-neutral cycle – from field to energy generation and back to field.

This calculator allows you to simulate the specific and personal running cost savings that can be achieved by using a T6 Methane Power tractor. The calculation takes into consideration fuel and servicing, including oil and fluids. Also it works out your CO₂ emission-reduction when using either natural gas or biomethane.

New Holland is not alone when it comes to Stage V technology. We draw on the experience of FPT Industrial, a global leader in advanced powertrain technologies for agriculture, construction, marine, power generation and commercial vehicle applications. Development work on the SCR solution started in 1995. Within the last 8 years, over 1 million SCR engines have been produced for the agricultural, construction and haulage industries. This industry-leading SCR system has been continually refined and tested in these sectors. The result: optimized performance and ultimate reliability.

Thanks to HI-eSCR 2 technology, the complete T6 and T7 ranges' already industry-leading service intervals have been extended by 25% to 750 hours. Telehandlers have been further increased to 1000 hours. T6 and T7 transmission service intervals have also been extended to 1500 hours.

The latest product launched by New Holland comply with Stage V emissions standards, which mandate a further 40% reduction of Particulate Matter content compared to previous Tier 4B / Stage 4 regulation. This is achieved thanks to the new HI-eSCR 2 technology developed by FPT Industrial. This innovative after treatment system is a maintenance-free, patented solution that minimizes operating costs.

The Il Raccolto Farm perfectly demonstrates how sustainability can go hand in hand with profitability by using the with the right approach supported by the right equipment and technologies. With 2,000 hectares, it is an arable and dairy farm, and vineyard. It grows cereals, wheat, livestock feed crops and seeds, as well as grapes. It produces milk for Parmigiano Reggiano cheese and Pignoletto wine – all to the high quality standards of DOP, DOC and IGP certification. It is a forward-looking operation that invests heavily in innovative technologies. It runs a fleet of more than 80 New Holland machines made up of the brand’s most advanced tractors, combine harvesters, forage harvesters, telehandlers, balers, light construction equipment and grape harvesters.

Il Raccolto also shares New Holland’s vision for alternative energy sources in farming. It operates its own anaerobic biodigester and produces biogas from the farm’s agricultural waste. It plans to start production of biomethane and is working towards becoming entirely energy independent.

This will enable New Holland to demonstrate its Energy Independent Farm model, where animal and food waste, crop residues or specific energy crops are used to generate biogas in a biodigester. The biogas is used to power the farm, and is refined into fuel-grade biomethane to power a New Holland Methane Power Tractor. The by-products of this complete process are used as natural fertilizers and help to improve soil quality. This closed-loop circular economy approach can achieve a carbon-neutral, or even carbon-negative agriculture.

The Il Raccolto Farm has a multi-faceted role as the New Holland Smart Farm - it will be the brand’s official demonstration farm in Italy and the base for its European training team. It will host events for its dealers and customers to enjoy the full experience of sustainable farming. It will also be a center for knowledge exchange with New Holland employees, aimed at improving the customer experience through an in-depth understanding of agriculture 4.0 technologies, the circular economy model and biomethane on the farm.

At the Il Raccolto Farm, New Holland demonstrates its vision for Agriculture 4.0, as many of the machines in the farm’s fleet are connected through New Holland FieldOps™ telematics. We know that a connected fleet provides more efficiency and uptime, which ultimately provides a higher ROI for customers. This partnership is another example of how New Holland is leading the future of farming by delivering the best digital and technology solutions to our customers.