​​​​​Our Mission: Know, track and service all New Holland machines throughout the world, through our Dealers and Partners, to maximize Customers' businesses and enhance New Holland success.
Our goal is to provide support services for all of the New Holland products, to maximize your machine’s profitability and your satisfaction. Customer Satisfaction Improvement Projects:

  • Benchmarking competitive Product Support functions with FGA/Iveco to share experiences and know-how.
  • Benchmarking Product Support performances with the Industry, developing best in class strategies and solutions.
  • Improving and enhancing ASIST™ (link a Contact and Knowledge mgmt), which gives your New Holland Dealer access to a world-wide data bank which provides immediate diagnosis of a failure and proposes the quickest solution to solve the problem.
  • Set up Service Dealer Standard to be able to service your machines even more professionally.


Technical Service 

Technical Service:
New Holland has four Technical Service centres (Europe, International Regions, North America and Latin America) that are responsible for strengthening the New Holland Dealer Network, utilising service support processes and to empower them with knowledge through technical training and ASIST, creating autonomy and increasing their ability to service your machine.

​​Parts & Service Platforms:
They represent the Customers and the Dealers by addressing requests from the field that need Engineering, Manufacturing or Supplier input to be met. They also provide a 2nd level support to your Dealer through ASIST™.

Warranty Administration:

With our Warranty Administration system, we offer you satisfaction with New Holland machines by protecting your initial investment.

After Sales e-Business:

New Holland provides its Dealer Network with the newest and most innovative technologies for its After Sales business, and it is always by their side, facilitating the implementation and providing support on the suite of the electronic business applications.

Service processes and strategy:
This department takes care of all processes & development within Global Product Support to ensure that your expectations are met.

Technical Publications:

To support new product launches and updates publish technical publications related to all New Holland machines. Furthermore we identify, develop and distribute Service Special Tools, designed to support Dealers implementing right first time repairs as well as Electronic Service Tool (EST) to perform diagnosis on electrical/electronic problems.

Contact and knowledge management:
This team uses its own programme ASIST™, the premiere technical service support platform. Through ASIST™, Dealers and New Holland staff are able to find solutions to Customers’ technical concerns 24/7. Information on Customer issues is available in a timely manner allowing a faster corrective action.

New Holland Agriculture a brand of CNH Industrial N.V. ©
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