For the 2017-2018 winter sports season, New Holland will continue to grow its support for Canada’s two most popular sports – hockey and curling.


Congratulations to Team Canada – winners of the 2018 World Junior Championship tournament played in Buffalo, New York, USA! While the games may be done and one for the history books, you can still see New Holland at these games this spring:​

2018 Esso Cup
April 22 to 28, 2018
Lunenburg County Lifestyle Centre
Bridgewater, Nova Scotia

2018 Telus Cup
April 23 to 29, 2018
Sudbury Community Arena
Sudbury, Ontario

2018 RBC Cup
May 12 to 20, 2018
Prospera Centre
Chilliwack, British Columbia

The World Junior Championship will be back in Canada in 2019 in the cities of Victoria & Vancouver, British Columbia. And, New Holland will be there to continue to support Canada’s most beloved sport of hockey!

Shot! Score!


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In 2017, New Holland strengthened its commitment to the popular sport of curling by extending support through our sponsorship for another four years to the 2020 Season of Champions.​

Make sure to look for New Holland at these 2017-2018 Season of Champions tournaments:

​Ford World Women’s
March 17 to 25, 2018
Memorial Gardens
North Bay, Ontario

World Men’s
March 31 to April 8, 2018
Orleans Arena
Las Vegas, Nevada USA


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Congratulations to Jenny Zarowny of Yorkton, Saskatchewan! Jenny won our Rockin’ to Regina promotion – including four tickets for four days of world-class men’s curling at the Tim Hortons Brier in Regina, Saskatchewan! Her and her family were given New Holland’s best VIP treatment with a back-stage tour of the TSN studio, met Team Saskatchewan and got to go to ice level for this photo opp.

Jenny, her husband Joe and three children farm in Yorkton and own many pieces of New Holland equipment. Her Dealership is Yorkton New Holland.


This year's New Holland Canadian Juniors tournament was a total success!
Congratulations to Team Nova Scotia, winner of the woman's tournament and Team British Columbia winner of the men's tournament.
Next year's New Holland Canadian Juniors event will be in Prince Albert, Saskatchewan.


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